Gill Houchins

Gill Houchins

3 posts published

Navigating the Complexities of Customer Marketing: Articulated and Latent Needs, Comprehensive Segmentation, and Strategic Targeting

Navigating the Complexities of Customer Marketing: Articulated and Latent Needs, Comprehensive Segmentation, and Strategic Targeting

Marketing Magazine Daily 2021 In the ever-evolving landscape of marketing, understanding the multifaceted nature of customer needs and preferences is paramount. The journey towards crafting a compelling marketing strategy is akin to weaving a complex tapestry, incorporating threads of articulated and latent needs, nuanced segmentation, and strategic targeting and positioning.

Navigating the Complexities of Customer Marketing: Articulated and Latent Needs, Comprehensive Segmentation, and Strategic Targeting

Navigating the Complexities of Customer Marketing: Articulated and Latent Needs, Comprehensive Segmentation, and Strategic Targeting

Marketing Magazine Daily 2021 In the ever-evolving landscape of marketing, understanding the multifaceted nature of customer needs and preferences is paramount. The journey towards crafting a compelling marketing strategy is akin to weaving a complex tapestry, incorporating threads of articulated and latent needs, nuanced segmentation, and strategic targeting and positioning.

Navigating the Complexities of Customer Marketing: Articulated and Latent Needs, Comprehensive Segmentation, and Strategic Targeting

Navigating the Complexities of Customer Marketing: Articulated and Latent Needs, Comprehensive Segmentation, and Strategic Targeting

Marketing Magazine Daily 2021 In the ever-evolving landscape of marketing, understanding the multifaceted nature of customer needs and preferences is paramount. The journey towards crafting a compelling marketing strategy is akin to weaving a complex tapestry, incorporating threads of articulated and latent needs, nuanced segmentation, and strategic targeting and positioning.