History of Focus Groups The origin of focus groups dates to about half a century ago, also it traces its origins to World War II like many modern innovations. The focus groups were first created within the Office of Social Research inside the United States, associate director, the sociologist Robert Merton. The same term
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Successful Innovation Does Not Come From Using Focus Groups It's a worrying proven fact that the rate of success for new product concepts is under 20%, despite them being regularly vetted in focus groups. This should lead us to question whether the qualitative focus group will be the right tool to use for ideation or concept testing. The concept
Taking Part In Market Research Focus Groups - Some Concerns Addressed I've never tried it before, I won't know what to do or say If you haven't taken part inside a focus group before, then you're exactly the one who have to do so! Reputable recruiters go out of their approach to locate and recruit those who have never had their
