Why You Can NOT Make A Living Taking Part In Market Research Focus Groups Market research is used by product manufacturers and service providers to make decisions, about how precisely to best meet consumer needs and capture greater share of the market. The outcomes of researching the market inform strategic decision-making at all levels, from which of two ad strap-lines to run in a
A Right Brain Approach to Focus Groups 1. We will be in the mental health profession, not the marketing business. Focus groups are like marriage counseling. You want to sell, consumers need it, but poor communication and lack of understanding can stop a procurement dead in its tracks similarily they are able to undermine relationships. The idea
New Product Development Research New product development is a effort for any company. Seasoned leaders know growing share of the market with new clients while keeping current customers engaged could be crucial for an organization's survival. Businesses hoping to accomplish those goals often task the R&D department or sales personnel with ensuring
