Pace Samuelsen

Pace Samuelsen

7 posts published

The Only Guide for Cross-Cultural Advertising: Challenges and Opportunities in a Globalized World

The Only Guide for Cross-Cultural Advertising: Challenges and Opportunities in a Globalized World

Cross-Cultural Marketing: Problem and Opportunities in a Globalized World In today's globalized world, companies are broadening their reach beyond borders, targeting consumers from varied cultural histories. As a result, cross-cultural marketing has ended up being an essential element of marketing approaches. However, this technique shows both problem and chances for